Is Kifli Targeting Hypermarkets at Balaton Too? Basket Prices 🛒

The latest move by Kifli.hu brings tangible change for residents of Lake Balaton shore settlements and holidaymakers alike: the online grocery store's service is now available in the area around the lake. This means that previous, often cumbersome shopping trips can now be conveniently handled online, even in the middle of a Balaton holiday.

The management expects double-digit revenue growth in the seventh full business year as well, which is in line with the dynamics of previous years. The average basket value has increased significantly: from the typical 14 thousand forints at the 2020 launch to 26-27 thousand forints now. In addition, more than 40 thousand new, returning customers have been acquired in the recent period.

Szabó Dániel, head of Kifli.hu, says the next important milestone in the expansion is precisely Balaton. The availability of the service in the region can be particularly advantageous from a tourism perspective: it offers a practical solution for families arriving at weekend houses or those coming for longer holidays by delivering fresh groceries to their door, especially during peak season.

On the profitability front, it is also a positive development that operations are already profitable per order. This may mean new competition for Balaton partners and local shops, while providing a convenient alternative to traditional shopping for locals 🛒🌊.

Source: hvg.hu